This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.

John Brooks's insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself. While they concern events and companies you may never have heard of, the case studies are highly entertaining and the lessons learned from them are still applicable today. Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. What is Business Adventures about Business Adventures comprises twelve riveting case studies of key developments in business, economics and finance. These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened. What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety. 'The Michael Lewis of his day.' New York Times This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.'The best business book I've ever read.' Bill Gates, Wall Street Journal Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. 'The best business book I've ever read.' Bill Gates, Wall Street Journal 'The Michael Lewis of his day.' New York Times What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common?Įach is an example of how an iconic company was defined by a particular moment of fame or notoriety.

The business adventures